As we reflect on the work we’ve done with our clients, one standout project is the website redesign we undertook for the Council for the Built Environment (CBE).
We’re proud to have partnered with the Council for the Built Environment (CBE) from April 2018 to October 2022, to deliver a complete transformation of their website, aligning digital capabilities with their strategic vision.
About CBE:
As a statutory body, the Council for the Built Environment (CBE) is mandated to coordinate and oversee the activities of the professional councils within the built environment. Its mission is to promote sustainable development, transformation within the built environment sector and foster innovation, ensuring alignment with South Africa’s national development priorities.
The Challenges- At the start of our engagement, CBE’s existing website had become a barrier to achieving its strategic objectives. The organisation needed a comprehensive redesign of their website to create a user-centric experience that aligns with their goal to improve stakeholder engagement. With an outdated design and limited functionality, it struggled to effectively engage stakeholders. The site lacked accessibility features, had cluttered information structure and was not optimized for mobile devices, making it difficult for users to access critical resources. Their former website no longer supported its growing strategic goals. It faced challenges such as:
- Outdated and inefficient user experience.
- Limited accessibility for a broad range of stakeholders.
- Cluttered content structure with poor navigation.
- Inadequate content management processes.
Project Objectives- The website redesign aimed to:
- Enhancing user experience to make it inclusive and user-friendly,
- Improving content organisation to access key information for all stakeholders,
- Optimizing the website for mobile devices to accommodate a broader audience,
- Integrating advanced analytics for tracking and improving engagement, and-
- Strengthening the digital presence of CBE to align with its strategic goals.
Our Solution: A strategic and Inclusive Redesign
To bring CBE’s vision to live, we implemented a strategic redesign approach centred on user experience, accessibility and digital optimisation. Our process comprises of:
- Needs assessment: where we conducted interviews and usability testing to identify user pain points and align the redesign with organisational goals.
- User-Centred Design: we crafted a modern, intuitive interface with accessibility in mind, ensuring compliance with Web Content Accessibility Guidelines (WCAG).
- Content Optimization: we restructured and categorised content logically to enable quicker navigation and resource discovery.
- Responsiveness Development: we developed the website using a responsive framework for optimal functionality on desktop, tablet and mobile devices.
- Feature Integration: we embedded advanced analytics tools to track user behaviour and implemented a dynamic Content Management System (CMS) for internal teams.
- Performance Optimization: security and speed were prioritized to deliver a smooth, reliable user experience.
Key Features Delivered
- A modernized and intuitive interface.
- Enhanced accessibility for a diverse user base.
- A centralised portal for key documents and stakeholder resources.
- Data insights through integrated analytics,
- Easy-to-use CMS for ongoing content updates.
Impact That Speaks for Itself: The results
The redesigned CBE website delivered measurable improvements within the first three months of launch:
- There was an increase of 45% in Session Duration as users spent more time engaging with the content and a reduction in bounce rate, resulting from visitors who find what they need more efficiently.
- Feedback indicated significant improvement in the ease of use, particularly for mobile users and stakeholders with accessibility needs.
- An increase of 35% in faster information retrieval was gained due to a more logical content structure.
- There was a 30% increase in website traffic after we improved the search engine rankings for critical keywords when strengthening CBE’s online presence.
- The CMS allowed for quicker internal updates, freeing resources for strategic tasks. Therefor resulting in a 50% reduction in content update time.
Conclusion: A platform fit for purpose and the future
The CBE website revamp exemplifies the power of logical digital transformation. By focusing on inclusivity, usability and operational efficiency, Pulego Technologies helped position the Council for the Built Environment for long-term success. The new platform not only meets the needs of today’s users but is scalable to accommodate future growth and evolving digital demands.
We are honoured to have supported CBE in this journey, reaffirming our commitment to empowering public institutions through smart technology and strategic design.
